Comment by otter-in-a-suit

Comment by otter-in-a-suit

> This all means that small businesses, that have long used social media for free promotion have to up their game.

I've recently tried to promote a product on social media (well, I still try, I'm just not successful) and, especially as someone who doesn't really use it otherwise (outside of HN and reddit), I can't even manage to be part of the problem:

- Anything I post on Twitter, personal or corpo account, gets <20 views. Every time I scroll through it (again, on either account), it seems most things barely get any views. I am forcing myself to use it, thinking it would help, but I also find it insufferable.

- Facebook has been actually reasonably useful for local things/news and had a surprisingly personalized feed until I realized half the comments (from seemingly real accounts) were clearly written with (or by) AI. When I was forced to post myself (again, for promotion), I noticed FB actively prompts you to use AI to "improve writing" or whatever it was in its own app. Lovely, so even the few islands of real human comments I found are written by robots.

- Instagram auto-bans me, despite going to their verification/selfie spiel. It is literally impossible to reach a human for support, since Meta laid them all off. Seems to be a common theme and it sounds like I'm not missing much. Also locks me out of Threads (I don't know a single person who uses that).

- BlueSky seemed nicer, until I realized interactions to my posts (personal account only) have largely been OF bots. Also lovely.

- Mastodon etc are all enormous tech bubbles that may be interesting, but not what I am looking for.

> The social platforms continue to be monetised predominantly by ad revenue. That is still the core business model. And ad revenue continues to grow," ... > Might there be a backlash coming? Don't many people go on to social media to see how friends are reacting to their posts or comments before settling down to scroll through professionally made content?

Now, I suspect I can solve all these issues by paying them money - actually, I'm fairly sure that would fix the Twitter thing at least - but I _also_ suspect that all that would do is show my traffic to other bots, since I more and more get the feeling that no sane human being is voluntarily putting up with this. But clearly, that's not the case.

Replies otter-in-a-suit · 2026-06-08
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