Comment by chartered_stack

Comment by chartered_stack

> Apple’s always done their best work when they’re the second mover.

People say Apple does its best work as a “second mover,” but that misses the actual pattern: Apple builds great products when leadership is solving their own problems.

The Mac, iPod, iPhone, and iPad weren’t just refinements of existing products. They were devices Steve Jobs personally wanted to use and couldn’t find elsewhere. The man saw the GUI at Xerox and saw how anyone could use a computer without remembering arcane commands. So he drove the development of the Mac. He was using a shitty mobile phone, saw the opportunity and had the iPhone developed. Same with the early Apple Watch (first post-Jobs new product line), which reflected Jony Ive’s fashion ambitions; once he left, it evolved into what current leadership actually uses: a high-end fitness tracker.

The stagnation we're seeing now isn’t about Apple losing its “second-mover magic.” It’s that leadership doesn’t feel an unmet need that demands a new device. None of Vision Pro, Siri, Apple Intelligence or even macOS itself anymore appear to be products the execs themselves rely on deeply, and it shows. Apple excels when it scratches its own itch and right now, it doesn’t seem to have one.

Replies chartered_stack · 2025-12-08
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