Ask HN: Stuck at $500 MRR and Seeking Distribution/Marketing Advice

Ask HN: Stuck at $500 MRR and Seeking Distribution/Marketing Advice

Hey everyone!

I'm Milan, founder of Robofy, an AI chatbot tool I've poured countless hours into. Robofy is live for around 3 months now. Our Monthly Recurring Revenue (MRR) has been stagnant at around $500 for the last 3 months, which has been a tad frustrating. I rebranded in June to Robofy but still am stuck at $500 and I am looking for fresh ideas.

One thing I've noticed is an extremely large number of similar products popping up in the market. It's both exciting and scary because it confirms a demand, but also adds that much more competition. I think most of the competitors are coming up because of the cookbook published by OpenAI and the progress made by Langchain.

Nevertheless, here's where I need your help:

Marketing: I've tried the basic marketing channel's (Google Ads, Facebook Ads, etc.) but the ROI hasn't been great. In fact, I would say that I recovered only 20% of my investment of $2500 in ads. Hence am in need of fresh, out-of-the-box strategies that can help stand out in this saturated space.

Distribution: While product is great, I believe our main challenge lies in getting it in front of the right eyes. Any ideas or channels we might not have tapped into yet? I tried Twitter but again I faced the most common problem - not getting enough eyeballs.

I tried creating a reseller plan so as to change target audience from direct customers to smaller IT companies. I got 2 orders for it now and that creates a bulk of my revenue.

A few additional points:

The primary audience is small to medium businesses looking to streamline their customer support.

We have a free tier, as well as paid packages with more features and benefits.

I genuinely believe in Robofy, and I've had really positive feedback from our few users. It's just the scaling and distribution part where we're having a hiccup.

Thanks.

Discussion 19 comments · 28 points · milanspeaks · 2023-08-11
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